New York, August 6, 2026 — Wizard today announced the launch of its Mastercard Insight Tokens pilot, activating the partnership first announced in April and bringing a powerful new personalization signal to Wizard's AI Shopping Agent.

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Great recommendations start with great signals. Wizard's AI Shopping Agent already analyzes millions of data points across enriched product attributes, customer reviews, and editorial sources to surface the best products for every query. With Mastercard Insight Tokens, the agent now adds a signal no search engine has: an understanding of how shoppers actually spend in the real world.

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Insight Tokens deliver aggregated, geography-based spending insights — a read on what categories are trending and how purchasing behavior differs across regions — that Wizard's agent applies in the moment to sharpen search and discovery. When a shopper asks for 'the best noise-cancelling headphones under $300,' the agent can now weigh real-world purchase propensity alongside product quality, reviews, and price to deliver recommendations grounded in how people actually buy, not just what they browse.

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Privacy is built into the foundation. Insight Tokens contain no personal data — no individual transactions, no card information, no identifiable behavior. Insights are aggregated at the geographic level, applied only in the moment during an active shopping session, and never stored or used to build profiles. It's smarter personalization without compromising consumer trust — a principle both companies share.

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The pilot is among the first commercial deployments of Mastercard's spending intelligence inside an agentic shopping experience, and pairs with Wizard's integration of Mastercard Agent Pay through Stripe's Shared Payment Tokens to connect the full journey: personalized discovery informed by real-world spending signals, and secure, agent-led checkout to complete the purchase — all in one seamless experience.

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Wizard and Mastercard will evaluate results from the pilot to shape the roadmap for spending-informed personalization at scale, with learnings feeding directly into Wizard's expanding suite of discovery, comparison, and checkout capabilities.

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About Wizard

Wizard is an AI-powered commerce company transforming how people shop online. Purpose-built for ecommerce, Wizard's AI Shopping Agent delivers a streamlined shopping experience from smarter search to secure checkout in a single interface. Founded by Marc Lore and Melissa Bridgeford, the company is backed by NEA and Accel. For more information, visit wizard.com.

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