New York, February 11, 2026 — Wizard, cofounded by serial entrepreneur Marc Lore and Melissa Bridgeford, today announced the public launch of its AI Shopping Agent, bringing smarter product discovery, trusted recommendations, and native checkout together in one streamlined shopping experience.

‍

Unlike traditional search engines or generalist AI agents, Wizard is purpose-built for ecommerce and designed to simplify the online shopping experience by generating the best product recommendations from across the web, with a focus on trusted brands and retailers. The agent moves beyond simple search and interprets complex conversational queries - like “best noise-canceling headphones for gym and travel under $300” - by analyzing millions of data points across enriched product attributes, customer reviews, and editorial sources using a proprietary ranking system.

‍

Consumers don't want endless options, they want the best option, with confidence that they're making the right choice. Wizard delivers the top five recommendations for every query and supports them with detailed insights and review analyses to help consumers make informed decisions. By consolidating search, evaluation and checkout into a single interface, Wizard eliminates the friction of fragmented browsing across multiple tabs and empowers consumers to make smarter purchase decisions with confidence.

‍

Coupled with its conversational interface, Wizard delivers a visually-rich UI to facilitate intuitive search and intelligent research, providing clarity throughout the purchase path. Wizard is continuing to roll out new features across pricing, comparison, and visual discovery paradigms to support broader shopping capabilities and increasingly sophisticated consumer journeys.

‍

Wizard also launched its first native checkout integration with Best Buy, the nation’s largest electronics specialty retailer, enabling an end-to-end shopping flow - from query to checkout - in the biggest ecommerce category. Wizard is launching additional native checkout integrations with major retailers across categories, creating a universal cart where consumers can complete purchases with a single tap on Wizard to place orders across participating retailers. Native checkout delivers a seamless, secure shopping experience for consumers while driving direct sales to merchant partners.

‍

About Wizard

‍Wizard is an AI-powered commerce company transforming how people shop online. Purpose-built for ecommerce, Wizard’s AI Shopping Agent delivers a streamlined shopping experience from smarter search to secure checkout in a single interface. Founded by Marc Lore and Melissa Bridgeford, the company is backed by NEA and Accel. For more information, visit wizard.com.

‍