New York, February 11, 2026 — The first wave of online shopping tools relied on browser extensions like Honey. Today, AI agents are redefining the space — but most remain tied to a single LLM or retailer ecosystem.

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Wizard is built differently. Founded by Melissa Bridgeford and Marc Lore, Wizard is an independent AI shopping agent designed to cut through ecommerce chaos. The free service guides users through follow-up prompts to surface unbiased top-five product recommendations across the web.

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With native checkout integrations beginning with Best Buy, Wizard's vision is to make online shopping faster, smarter, and truly consumer-first.

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